The Wild One Revolution: Why This Pet Brand Is Changing How We Walk, Travel, and Play With Our Dogs
Meta Description: Discover why Wild One is the pet brand taking over—from the wild one harness and travel carrier to grooming essentials. Read our comprehensive review of Wild One pet supplies.
Introduction: The Moment Everything Changed
Picture this: You’re standing in the pet store aisle, staring at a wall of identical nylon harnesses in boring black and safety orange. They work—fine. But they don’t spark joy. They don’t make you excited to take your dog for a walk. And they certainly don’t make you feel like you and your pup are a stylish team ready to take on the world together.
That’s exactly the frustration that led four friends in New York City to create Wild One back in 2017. And honestly? The pet world hasn’t been the same since.
Wild One isn’t just another pet supply company. It’s a design-forward, innovation-driven brand that’s reimagining what dog essentials can be. From the wild one harness that actually fits comfortably to the wild one pet carrier that turns travel into a breeze, this brand has completely changed the game for modern pet parents.
But here’s the thing: with so many wild one pet supplies flooding the market, how do you know what’s actually worth your money? Which products deserve a spot in your daily routine? And is the hype around the wild one brand real?
Let’s dive into everything you need to know.
What Is Wild One? The Brand Story Behind the Buzz
From Frustration to Innovation
Wild One was born from a simple, universal pet parent pain point: dog essentials that worked “fine” but never felt great. The founders—Minali Chandiram (Chatani), Veronica Becchetti, and Bill Wells—wanted to create a brand that reflected the thoughtful, modern design they valued in every other area of their lives.
Based in New York City and founded in 2017, Wild One set out to build a trusted, cross-category brand that would eliminate the decision paralysis so many pet parents experience, especially when shopping online.
The Wild One Philosophy
Wild One’s mission is simple: making life with pets easier and more joyful through smarter construction, better materials, and elevated aesthetics. Everything they create is designed with both form and function in mind—because why should your dog’s gear be ugly just because it’s practical?
The brand has since expanded to offer a comprehensive range of wild one pet supplies, including:
- Harnesses and collars
- Leashes (standard and hands-free)
- Travel carriers (everyday and airline-approved)
- Toys (Bolt Bite, Twist Toss, Triangle Tug, Tennis Tumble)
- Grooming products (shampoos, wipes)
- Supplements (Flex, Gut, Glow bites)
- Treats and poop bags
- Bowls and accessories
The Wild One Harness: A Deep Dive
Why the Wild One Harness Stands Out
If there’s one product that put Wild One on the map, it’s the wild one harness. And for good reason.
The Classic Cushioned Dog Harness features a soft, stretchy, double-layer neoprene construction that cushions your dog’s body for all-day wear. Unlike cheap harnesses that dig into your dog’s skin or require wrestling your pup into position, this harness is designed for easy on-and-off.
Key features include:
- Three leash attachment points to suit different walking styles: front attachment for pullers (anti-pull control) and back attachment for relaxed walkers
- Adjustable straps at the neck and chest for a customized fit for all shapes and sizes
- Lightweight yet durable construction that doesn’t weigh your dog down
- Multiple sizes available to accommodate dogs with necks from 10 to 22 inches and chests up to 38 inches
Real Talk: Does It Actually Work?
According to reviews, the wild one harness is a game-changer. One pet parent raved: “If I was a dog, I would want this harness. It’s soft neoprene but very durable and high quality. HUGE upgrade from her old harness”.
The harness has been tested against other no-pull harnesses and performed exceptionally well, especially for small dogs, with extra padding to prevent chafing.
Available colors include:
- Lilac, Moonstone, Spruce, Strawberry
- Retro Tan, Yellow, Red, Navy, Black
- Limited edition collaborations (including Isaac Mizrahi)
Where to buy: You can find the wild one harness at Petco, wild one harness at Target, and wild one harness on Amazon. Watch for wild one harness sale events for the best deals.
The Wild One Leash: Walk in Style
Classic Leash vs. Hands-Free Leash
Wild One offers two main leash styles:
Classic Waterproof Leash:
- 5.5-foot length with adjustable loop
- Waterproof, dirt-resistant, and odor-resistant
- Snap hooks on both ends for adjustable lengths or quick tie-ups
- Supports up to 80 lbs of pulling
- Swivel hook clip prevents tangling
- Includes a matching poop bag carrier
Hands-Free Rope Leash:
- Can be worn over the shoulder, around the waist, or used as a regular leash
- Adjustable length
- Helps reduce pulling and strain on arms and wrists
- Multiple wearing options for active lifestyles
What Pet Parents Are Saying
One reviewer called it the “best combo for my puppy, it’s perfect, gorgeous and comfortable”. Another noted: “I absolutely love WildOne for looks, comfort, ease of use, and being waterproof since I live in Portland”.
The wild one leash and collar sets (Walk Kits) are particularly popular, bundling matching accessories for a cohesive look.
Wild One Pet Carriers: Travel Made Chic
Wild One offers two primary carrier options, each serving different needs:
Everyday Carrier
The wild one everyday carrier is designed for daily adventures, errands, and casual outings.
Key specs:
- Made from 100% recycled knit body (from 80 recycled water bottles!)
- Dual-length carrying straps for comfort
- 4 exterior pockets for belongings
- Machine-washable interior mat
- Head cut-out design for visibility
- Recommended for dogs up to 20 lbs (9 kg)
- Dimensions: approximately 21.5″ L x 7.5″ W x 14.25″ H
Travel Carrier (TSA-Approved)
The wild one travel carrier is the wild one airline carrier you’ve been searching for.
Key specs:
- TSA-approved and airline compliant for in-cabin travel
- Breathable mesh walls for ventilation
- Shoulder strap that doubles as a leash
- Interior cushion folds out into a travel bed
- Luggage sleeve that doubles as a zippered pocket
- Recommended for dogs up to 16 lbs (7 kg)
- Dimensions: approximately 18.5″ L x 9.9″ W x 13″ H
Real review: “I use this on every single flight and it fits under all airlines so far”. Another pet parent called it “the best!! My dog loves this carrier so much, she uses it at home to take her regular naps in”.
Both the wild one everyday pet carrier and wild one pet travel carrier are available in multiple colors including black, tan, and limited-edition shades.
Wild One Treat Pouch: The Wearable Every Dog Parent Needs
The wild one treat pouch is the brand’s first wearable for humans—and it’s genius.
What makes it special:
- 100% recycled knit body made from 10 recycled water bottles
- Built-in poop bag dispenser
- Treats compartment with magnetic closure (snaps shut automatically, no zippers or velcro!)
- Space for personal belongings (phone, keys)
- Adjustable strap—wear as a fanny pack or cross-body bag
- Doesn’t hold scent from treats and cleans easily
Why pet parents love it: “That’s why I always bring this Wild One pouch on every single walk. It has multiple pockets to keep different treats and poop bags organized, and I really like the magnetic closure, which ensures treats won’t spill out”.
You can find the wildone treat pouch in various colors including lilac, black, pink, and limited editions.
Wild One Toys: Playtime Reimagined
Bolt Bite
The wild one bolt bite is the ultimate chew toy with a reinforced center, two elbows for engaging paw-play, and open ends for hiding treats.
- Made from 100% natural rubber, BPA and phthalate-free
- Freezer friendly and top-rack dishwasher safe
- Great for chewers of all types, from teething puppies to strong-jawed adult dogs
- Helps satisfy dogs’ instinctual needs and provides mental stimulation
Twist Toss
The wild one twist toss was designed to enhance the classic game of fetch.
- Unique shape causes it to bounce unpredictably for more fun
- Interior channel holds chews and dispenses treats
- 100% natural rubber, BPA and phthalate-free
- Freeze with your pup’s favorite spread for a longer-lasting snack
Triangle Tug
The wild one triangle tug was built for tug-of-war and multi-dog play.
- Two shapes, two textures for engagement
- Reinforced core and rope for tug-of-war pros
- Triangle is 100% natural rubber with reinforced core
- Rope is 100% natural cotton with 7x looped seam
- Available in Standard and Small sizes
Tennis Tumble
The wild one tennis tumble is Wild One’s first enrichment toy.
- Hollow tube shape with a trapped tennis ball inside
- Tests your dog’s problem-solving skills
- Made from durable natural rubber
- Promotes cognitive development in young dogs
- Available in Blush, Moonstone, Spruce, Navy, and Strawberry
Why it’s genius: “The Tennis Tumble is essentially a durable, natural rubber barrel with a trapped tennis ball inside. Your dog can roll it, paw at it, bite at it and more to try to get the tennis ball out”. It’s perfect for remote working pet parents who need to keep their dogs entertained.
Wild One Grooming: Clean Beauty for Dogs
Conditioning Shampoo
The wild one conditioning shampoo is a standout in the natural pet care space.
- Vegan, hypoallergenic, 99.8% natural
- Paraben and sulfate (SLS) free
- No artificial colors, fragrances, or chemical detergents
- Oatmeal base helps minimize itchy and dry skin
- Available in Eucalyptus & Peppermint or Grapefruit & Lemongrass
Rinseless Shampoo
The wild one rinseless shampoo is perfect for days between bath time.
- Spray-on, no-rinse formula
- Vegan, hypoallergenic, 99.4% natural
- Cedar & Citrus scent
- No artificial colors, fragrances, alcohol, or chemical detergents
Pet owners call it “super convenient for apartment living” and a “no-fuss approach to bathtime”.
Grooming Wipes
The wild one grooming wipes are biodegradable and human-grade.
- Made with soothing coconut water and aloe vera
- Pleasant eucalyptus scent
- Hypoallergenic, paraben-free, sulfate-free, alcohol-free
- Cruelty-free and biodegradable
- 70 wipes per pouch
Wild One Supplements: Wellness From the Inside Out
Wild One has expanded into pet wellness with three supplement lines:
Flex Hip and Joint (Flex Bites)
Promotes increased mobility and reduces joint stress.
- Glucosamine for joint lubrication
- Chondroitin Sulfate for hip, joint, and cartilage support
- MSM for additional joint support
- Reviewed by board-certified vets
Gut Bites
Supports improved digestion and relieves gastrointestinal irritation.
- Ginger, turmeric, and probiotic blend
- Six strains of digestion-aiding probiotics
- Organic ginger for digestive support
Glow Skin and Coat (Glow Bites)
Promotes softened skin and a nourished coat.
- Fish oil with Omega fatty acids
- Biotin for skin and coat health
Wild One Collaborations: Fashion Meets Function
Isaac Mizrahi Loves Wild One
In 2022, Wild One partnered with iconic New York designer Isaac Mizrahi for a limited-edition capsule collection. Mizrahi, a self-proclaimed “obsessive dog dad” and longtime Wild One fan, brought his signature joyful and provocative style to the collection.
The collection features:
- Bright, colorful prints inspired by New York City’s vibrant energy
- Dog accessories ranging from $8 to $150
- Limited-edition colorways
Other Retail Partnerships
You can find Wild One products at:
- Petco (wild one petco, petco wild one harness)
- Target (wild one target, wild one harness target)
- Chewy (wild one products at Chewy)
- Revolve (wild one brand at Revolve)
- Bloomingdale’s, Saks Fifth Avenue, Selfridges
Key Insights: What You Need to Know About Wild One
- Design-forward pet supplies: Wild One proves that pet gear can be both functional AND beautiful. The brand’s aesthetic is clean, modern, and Instagram-worthy without sacrificing quality.
- Sustainability matters: Many products use recycled materials—the Everyday Carrier is made from 80 recycled water bottles, and the Treat Pouch from 10. Poop bags are made from a corn starch blend and are biodegradable.
- Quality ingredients: Grooming products are vegan, hypoallergenic, and free from parabens, sulfates, and artificial additives.
- Versatility is key: Multiple leash attachment points, adjustable straps, and wearable designs mean products adapt to your lifestyle.
- Travel-ready: The TSA-approved Travel Carrier is a game-changer for pet parents who fly with their dogs.
- Supplements for every stage: From joint health to digestion to skin and coat, Wild One offers targeted wellness solutions.
- Mixed reviews on durability: While many rave about the quality, some users report issues with long-term durability, with complaints about harnesses loosening or carriers getting smushed.
Wild One vs. Other Brands: How Does It Compare?
| Feature | Wild One | Traditional Pet Brands |
|---|---|---|
| Design Aesthetic | Modern, minimalist, fashion-forward | Functional, basic, often ugly |
| Materials | Neoprene, recycled fabrics, natural rubber | Nylon, polyester, cheap plastics |
| Sustainability | Recycled materials, biodegradable options | Often minimal sustainability efforts |
| Price Point | Premium ($20-$150+) | Budget to mid-range |
| Harness Features | 3 attachment points, padded, adjustable | Often 1-2 attachment points, minimal padding |
| Travel Carriers | TSA-approved, stylish, versatile | Basic, bulky, unattractive |
Brands similar to Wild One: If you’re looking for alternatives, consider Ruffwear (outdoor-focused), Kurgo (adventure-ready), or modern upstarts like Max-Bone.
Expert Tips: Getting the Most From Your Wild One Products
Choosing the Right Harness Size
Measure your dog’s neck and chest circumference. Wild One harnesses come in sizes accommodating necks from 10-22 inches and chests up to 38 inches. When in doubt, size up—adjustable straps allow for a custom fit.
Using the Travel Carrier
The Travel Carrier’s interior cushion folds out into a travel bed—perfect for giving your pup a familiar resting spot in unfamiliar places. The luggage sleeve doubles as a zippered pocket for extra storage.
Treat Pouch Tips
The magnetic closure keeps treats fresh and prevents spills. Wear it as a cross-body bag for easy access during training sessions or as a fanny pack for hands-free walks.
Toy Rotation
Rotate between the Bolt Bite, Twist Toss, Triangle Tug, and Tennis Tumble to keep your dog mentally stimulated. Hide treats inside the Bolt Bite and Twist Toss for added enrichment.
FAQ: Everything You’ve Been Wondering About Wild One
Q: Is Wild One a good brand for dogs?
A: Yes! Wild One is widely regarded as a premium pet brand that combines style with functionality. Their products are made with high-quality materials, including neoprene harnesses, natural rubber toys, and vegan, hypoallergenic grooming products. However, like any brand, some users have reported durability issues with certain items.
Q: Where can I buy Wild One products?
A: You can shop Wild One at wildone.com, Petco, Target, Chewy, Revolve, Bloomingdale’s, Saks Fifth Avenue, and Selfridges. The brand is also available on Amazon.
Q: Is the Wild One travel carrier airline-approved?
A: Yes! The Wild One Travel Carrier is TSA-approved and compliant with all major airline regulations. It’s designed to fit comfortably under the seat in front of you and is recommended for dogs up to 16 lbs.
Q: What size dog fits in the Wild One Everyday Carrier?
A: The Everyday Carrier is recommended for dogs up to 20 lbs (9 kg). It features an interior hook to attach to your pup’s collar for safety.
Q: Are Wild One toys safe for aggressive chewers?
A: Wild One toys are made from 100% natural rubber and are BPA and phthalate-free. However, they’re recommended for average chewers—extreme power chewers may need more heavy-duty options.
Q: What is the Wild One Isaac Mizrahi collaboration?
A: In 2022, Wild One partnered with iconic designer Isaac Mizrahi for a limited-edition capsule collection featuring bright, colorful dog accessories. The collection ranges from $8 to $150 and includes leashes, collars, and other accessories.
Q: Are Wild One grooming products natural?
A: Yes! Wild One grooming products are vegan, hypoallergenic, and free from parabens, sulfates, alcohol, artificial colors, and chemical detergents. The Conditioning Shampoo is 99.8% natural and the Rinseless Shampoo is 99.4% natural.
Q: Does Wild One ever have sales?
A: Yes! Watch for wild one sale events, including Black Friday deals, seasonal promotions, and collaborations. The brand also offers discounts through various retailers.
Q: Is Wild One available at Petco?
A: Yes, Wild One products are available at Petco, including the wild one harness at Petco, leashes, carriers, toys, and grooming products.
Q: What is the Wild One Tennis Tumble?
A: The Tennis Tumble is Wild One’s enrichment toy featuring a hollow rubber barrel with a trapped tennis ball inside. It promotes cognitive development and independent play.
Final Verdict: Is Wild One Worth the Hype?
Yes—with caveats.
Wild One has genuinely revolutionized the pet accessory space. The brand proves that dog gear doesn’t have to be ugly or uncomfortable. The wild one harness is thoughtfully designed with multiple attachment points and comfortable padding. The wild one pet carrier makes travel with small dogs genuinely pleasant. The toys are creative and engaging.
Where Wild One shines:
- Design and aesthetics (unmatched in the pet space)
- Comfort and fit (particularly the harness)
- Sustainability efforts (recycled materials, biodegradable options)
- Innovation (the Treat Pouch, Tennis Tumble, and Travel Carrier are genuinely clever)
Where Wild One could improve:
- Durability concerns (some users report issues with long-term wear)
- Price point (premium pricing may not fit every budget)
- Size range (carriers are limited to smaller dogs)
The bottom line: If you value design, comfort, and sustainability—and you’re willing to invest a bit more in your dog’s gear—Wild One is absolutely worth it. Just keep an eye on durability and choose products that match your dog’s specific needs.
